(left to right) Front Row: Luke Kral, Trenton Jones, Anthony Jack, Dillon Davis, Landon Swavey, Didar Orazgeldiyev
Middle Row: Olivia Rubsam, Michaela Roush, Sydney Cook, Savannah Athy-Sedbrook, Kaitlyn Zinnel, BreAnna Reeve, Alyssa Zion
Back Row: Reese Servi, Victoria Mendolia, Sydnei Flaig, Deep Shikha, Anna-Claire Matz, Juliet Johnson
Knacktive is unique to Northwest Missouri State University as it combines five areas of study into one interactive class. This class provides students the opportunity to take their specific strengths and put them to work in a team setting found in most marketing communication agencies. During the class students separate into groups and compete to create an integrated campaign for a real client; providing market research, creative strategies, product planning, promotions, and public relations. At the end the students then present a formal and professional pitch to the client.
Knacktive's 2024 client partner is Northwest Missouri Regional Council of Governments.
